Hotel and apartment website: more direct bookings without commission

🏨 Why direct bookings

Platforms bring guests, but charge commission and control the relationship with the guest. If a guest is satisfied once and remembers your site, next time they contact you directly. Even when a guest first finds you on a platform, they often check your site too: is it real, what is the price and can they book directly.

✅ What an accommodation site must have

1. Quality photos of every room, bathroom, view and surroundings.
2. Clear prices or a range, minimum number of nights and cancellation terms.
3. A fast enquiry and booking: form, Viber, WhatsApp and phone.
4. A description of the area: what is nearby, distances, activities.
5. Answers to questions: parking, pets, breakfast, arrival and departure.
6. Guest reviews with real names or sources.
7. Several languages, at least English and German.

🔎 SEO for accommodation

• A page for each room or unit, with unique text.
• Phrases with location: "apartments Zlatibor", "villa with pool", "accommodation near...".
• Articles about the area: trips, sights, events, which bring visits before the guest even chooses accommodation.
• Schema markup for lodging and FAQ.
• A Google Business Profile with real photos.

⚡ Speed and photos

Accommodation lives on images, and images are the heaviest. That is why we use modern formats, several sizes and lazy loading. See web images.

🌍 Guests from abroad

A site in English and German with correct hreflang tags is a big advantage. Be sure to translate the key information on arrival, price and terms. Read how a multilingual website is built.

🧭 What to avoid

• Photos that do not match reality.
• Prices that are hidden or differ from platforms.
• A complicated booking system that guests abandon.
• No reply to an enquiry for more than a few hours.

More about the approach for accommodation and other sectors on business websites.