SEO for beginners: 10 steps to better Google rankings

🔎 What SEO is, in short

SEO is the work you do to help search engines understand your site and people quickly find what they are looking for. Unlike paid ads, visits do not vanish when you stop paying, but results do not come overnight. First movement usually appears after a few weeks, stable rankings after a few months.

🪜 Ten steps

1. Define what you sell and to whom. Without it there are no meaningful keywords.
2. Find keywords. What do your customers actually type? See how to find keywords.
3. One page, one topic. Each service gets its own page with its own keyword.
4. Write a unique title and description for each page. See how to write title and meta description.
5. Write useful copy. Answer customers' questions; do not stuff keywords.
6. Organise headings: one H1, then H2 and H3 logically.
7. Speed up the site and adapt it to phones. See Core Web Vitals.
8. Connect pages to each other and add clear navigation.
9. Sort out local presence if you work locally: Google Business Profile.
10. Track results in Google Search Console and adjust.

🚫 What not to do

• Do not buy links or "packages of 1000 links".
• Do not copy other people's texts.
• Do not force the keyword into every sentence.
• Do not promise yourself first place in a week.

📈 A reasonable rhythm

Month one: technology, structure, titles and basic texts. Months two and three: new texts, local signals, internal linking. After that, measuring and refining. SEO is a long race, and a small business with a clear focus often beats a bigger one that writes about everything. More about the service on SEO optimisation.