🤖 What has changed
Besides classic results, Google shows AI overviews, and many people ask AI assistants directly. These systems summarise answers from sources on the internet and sometimes say where they took them from. The goal is not only to be first on a list, but to be a source that is used and mentioned.
Keep in mind that nobody outside the companies themselves knows exactly how they choose sources, and rules change. What is known from experience and documentation is a good foundation, and it overlaps with good SEO.
🧱 What helps
- Clear, accurate and useful content. A direct answer in the first sentences, no filler.
- Good structure. Descriptive headings, short paragraphs, lists, tables.
- FAQs with short answers. See FAQ section and SEO.
- Concrete facts: prices or ranges, deadlines, service areas, company name and the people behind it.
- Structured data that clearly describes the business, service and article. See schema markup.
- Authority and trust: author, experience, references, mentions elsewhere that are relevant.
- A fast and accessible site that bots can read without problems.
- Content in HTML, not only in JavaScript loaded later.
🕷️ Bot access
In the robots.txt file you decide which bots to allow. If you want AI systems to be able to cite you, do not block their search bots. Some sites also add an llms.txt file with a short overview of important pages. Its real benefit is not officially confirmed, but it does no harm and is easy to maintain. Our site has one.
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📍 Local and service businesses
Questions like "who builds websites in Belgrade" or "a good dentist nearby" often get answers with a list of businesses. A tidy Google Business Profile, consistent data (name, address, phone) and reviews help, because answers often rely on these sources. See local SEO.
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⚠️ What does not work
- Texts written only to sound clever, without concrete data.
- Mass-generated content without checking.
- Promises of "guaranteed appearance in ChatGPT". Nobody can fulfil such a promise.
🧭 A practical plan
Start with the basics: a fast site, clear service pages, FAQ, schema and a Google profile. Then add expert articles on the questions customers ask. Measure visits from AI sources if analytics shows them, but do not expect precise numbers. More about the service on SEO optimisation.