.rs or .com domain: which to choose for a business in Serbia

🌐 A domain is the address of your business

A domain is your name on the internet, and it is hard to change without losing rankings and recognition. That is why it is chosen carefully, at the start.

🇷🇸 .rs

The national domain of Serbia. It signals local business, to customers and search engines, so it is the natural choice for companies working in Serbia. It is registered through accredited registrars, and you should check prices and terms with them.

🌍 .com

The best-known international domain. It suits companies working in foreign markets or wanting a global brand. Good names are less available, and prices differ from .rs.

⚖️ How to decide

• You work mostly in Serbia: .rs is the first choice, ideally with .com registered too if available.
• You work with foreign clients or tourists: consider .com alongside .rs.
• You have several markets: one main domain and redirects from the others.

Google does not favour one extension over another except that a national domain can help local targeting. More important than the extension is the quality of the site.

📝 How to choose a name

1. Short, easy to say and remember.
2. No hyphens or digits if possible.
3. If possible, contains the company name or main activity.
4. Check availability of the same name on social networks.
5. Check it does not resemble someone else's protected mark.

🔑 Rules that save nerves

• Register the domain in your name or your company's, never the contractor's.
• Enable auto-renewal and watch the expiry date.
• Keep the login details in a safe place.
• Set up business e-mail on the domain (SPF, DKIM, DMARC) so messages do not end up in spam.

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